Watch the video of:
A Discussion

Digital strategy for book publishers, online marketing and publicity, social media, blogs, mobile devices, e-books, virtual book tours, Facebook, Twitter, Youtube, LBS (location-based social networking) including Foursquare, Gowalla, and Yelp, and other ways to market and publicize books.

This event, organized by Susannah Greenberg on behalf of the Women's National Book Association NYC Chapter, took place on Thursday, March 18, 2010, from 6-8 pm, at the offices of Association of American Publishers, Inc. , (AAP), 71 Fifth Avenue, 2nd floor, NY, NY.

The entire panel was broadcast live on the Internet, thanks to Susannah, who made all the arrangements and even worked the camera while moderating the panel.  Yen Cheong, Assistant Director of Publicity, Viking and Penguin Books, and author of The Book Publicity Blog, provided valuable assistance.

You may watch the video below. 


•          Fauzia Burke, President of FSB Associates, Book Marketing on the Web
•          Peter Costanzo, Director of Online Marketing, Perseus Books Group
•          Andrea Fleck-Nisbet, Digital/Online Sales & Marketing Director, Workman Publishing
•          Ron Hogan, Director of E-Marketing Strategy, Houghton Mifflin Harcourt
•          Kelly Leonard, Executive Director, Online Marketing, Hachette Book Group
•          Kate Rados, Director of Digital Initiatives, Chelsea Green Publishing
•          Abby Stokes, teacher, author of Is This Thing On?: A Computer Handbook for Late Bloomers, Technophobes, and the Kicking & Screaming

Organizer/Moderator/Video Streamer: Susannah Greenberg, Susannah Greenberg Public Relations,, and Publicity Chair, Women's National Book Association, NYC.