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Contact: Susannah Greenberg Public Relations, (212) 208-4629,
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Subjects: Music/ Entertainment/Celebrity/ Fashion/ Features/ Books
Interview: U2 Stylist Lola Cashman
Availability: Nationwide by telephone. Travel by arrangement.
U2 Stylist Tells Tales About the Band
Lola, this is what its like. Welcome aboard to the devil and rocknroll! Bono said to his stylist Lola Cashman after he hired her to work for the band. And this phrase might also serve well as an epigram and introduction to Lola Cashmans Inside the Zoo With U2: My Life With the World's Biggest Rock Band (Trafalgar Square Books, $24.95, April 2004): an intimate, behind-the-scenes chronicle of life with the groundbreaking Irish rock band.
Cashman, who now lives in London, was one of the worlds leading stylist and image-makers, who has worked with stars including George Michael and the Pet Shop Boys, and with such doyens of the art world as David Bailey and Stephen Frears.
For more than two decades, U2 has been at the vanguard of rock music and is currently the worlds pre-eminent rock band. Few groups have had such an impact or as loyal a following. Lola Cashman is one of the few ever to have been allowed into the inner sanctum of the U2 entourage. Hired by Bono to completely revamp the bands image, she came away with a rare insiders perspective.
When the book was released in the UK, the Irish Post wrote:
Lola Cashman was the very first stylist to make this previously unkempt lot look as good as they sounded, and here she tells her story. Her insights into the people that make up the U2 circus are just as interesting as the nuggets of rock posturing she divulges. Whether its all true or not is unimportant, as you get some great rock n roll stories, a tantalising peek backstage, and the chance to revel in some classic Bono-isms. Die-hard U2 fans may despair to learn of Bonos paranoia about his weight and height, which leave him looking surprisingly vulnerable. But ultimately, everyone with an interest in the pomp and theatrics of rock music will love this book. Rock on!
Cashmans journey began in the East End of London, working in her father's illegal gambling dens where she served tea and sandwiches to some of England's most notorious gangsters. After a stint in the fashion industry, styling commercials and fashion shoots, she began working for U2 in the late 80s during the Joshua Tree tour.
Cashmans recollections reveals how important image was to the success of the band, something Bono was very aware of, to the point of meeting with her regularly to discuss the bands fashion priorities.
But even though Cashman consulted regularly with Bono, she says it was by observing the band in their most personal and candid moments that she grew to understand their personalities, and, in turn, created an image that reflected this.
Cashmans book will amuse readers and U2 fans with gossipy tidbits such as:
Why Bono wore Manolo Blahnik red stilettos to meet Bruce Springsteen
The time she and Bono went shopping at Versace on Rodeo Drive only to be almost arrested by security
Hollywood stars behaving badly (Faye Dunaway and Jack Nicholson)
How a farcical mix-up led to Bono sleeping in Lolas bed one night
When a U2 band member was evicted from the Vatican
The day Lola lost Bono's newly written lyrics
Bono's erotic fantasies about Madonna
Bonos request to help him find a cosmetic surgeon for liposuction
Cashmans book, far from being malicious gossip, winds up admiring Bono, for his music, of course, but also for his passion for justice which led him to be nominated for the Nobel peace prize. A fun, informal romp through the world of U2, fashion and rocknroll, the book Inside the Zoo With U2 by Lola Cashman is available at bookstores nationwide or by calling the publisher at 800.423.4525. Further information is available atTrafalgar Square Books. With U2 planning to release a new as yet untitled album in the latter half of 2004, U2 fans appetites for dish like this should be freshly whetted.
Inside the Zoo With U2: My Life With the World's Biggest Rock Band
by Lola Cashman
288 pp/ 6 x 9/ 16 pp b/w photos
ISBN: 1 904034 94 2/ April 2004/ $24.95
Distributed by/Publisher: Trafalgar Square Books, N. Pomfret, VT
Lola Cashman is available to discuss:
How she came to be a fashion stylist
How she got hired by Bono to revamp the band
How she came to create U2s image
How she eventually got U2 to change their look
Bonos desperate insecurity about his height and weight
A night in Bonos bedroom
Being on the road with U2 during the Joshua Tree tour
Shooting the videos for With and Without You and Rattle and Hum
Bonos fierce passion for justice which led to his nomination for the Nobel peace prize
The time she had to "babysit" Jack Nicholson
Mixing and mingling with music greats
The music and madness of life on the road with U2
We would like to hear from you if you plan to mention or review the book in your publication. Clippings would be appreciated. Mail to: Susannah Greenberg Public Relations, 2166 Broadway, 9-E, New York, NY 10024. Thank you.
For further information or to schedule an interview,
Contact: Susannah Greenberg Public Relations,